Tesla’s Turbulent CEO Shuffle and the Race to Unleash the Roadster

Tesla’s co-founder, Martin, faced a momentous decision as the Board of Directors requested his resignation as CEO. However, he transitioned to the role of President of Technology, remaining a guiding force within the company. His departure paved the way for an early Tesla investor, Michael Marks, to briefly occupy the CEO role, only to abdicate months later.

In a bold move, Israeli engineer Ze’ev Drori assumed the helm of Tesla at the end of November 2007. Tasked with an urgent mission, his paramount objective was to deliver the highly anticipated Roadster to the market by the first quarter of 2008.

Next: Bold decisions and moves.