Alan Wilzig’s Continued Reducing the Price of His Townhouse

Former banker Alan Wilzig made great strides in his life. After becoming the CEO of the Trust Company of New Jersey, he almost doubled their market value, expanding them to 75 branches. However, banking and flipping houses are different, and he was having trouble with the latter.

Around the mid-’00s, Wilzig snapped up a Tribeca townhouse for $3.35 million. Unwilling to sell, he experimented by listing it in 2014 for a steep $44 million. However, there were no takers. Three years later, he reduced the price to $20 million, but it only sold in 2019 after another two years on the market for $12.65 million.