Social media is undoubtedly a big part of everyone’s lives today, and it indeed evolved drastically over the years. Almost everyone is on Instagram today, and the app allows ordinary people to get a closer look at the lavish lifestyles of their favorite celebrities.
These big names attract millions of followers, and they sometimes treat their accounts as a marketing platform. Companies/brands are willing to pay a considerable sum of money for a celebrity to promote their product on their page like an “influencer.” Let’s take a look at how much these stars can earn from their sponsored posts.
Hoda Kotb – $8 Million
Hoda Kotb never leaves behind her smile when she goes to work, and since she is a television personality, her viewers get to enjoy that. She currently works for NBC—a network that she’s been with since 1998. Kotb is a co-host of the fourth hour of The Today Show.
The 56-year-old Kotb has battled breast cancer and gone through a divorce, but today, she is getting ready to walk down the aisle for a second time. Also, did we mention that she raises two adopted kids? Kotb does all of this while working a job that pays her $8 million yearly and being a New York Times best-selling author.
Emily Ratajkowski – 28.1 Million – $95.3K/Post
The gorgeous Emily Ratajkowski is a famous model well known for appearing in the Sports Illustrated Swimsuit Issue and walking for different luxury brands. Many people can’t get over how stunning she is, and she has more than 28 million followers on Instagram already.
She doesn’t disclose her exact rates for branded content on social media, but sources estimate she can make as much as $95.3K per post. Ratajkowski has been married to Sebastian Bear-McClard, a producer and actor, since 2018, and they welcomed their first child together in 2021.
Kendall Jenner – 181 Million – $1.05M/Post
Kendall Jenner is a member of the famous Kardashian-Jenner clan. She is a stand-out in her family because of her supermodel status. Her Instagram has around 181 million followers today, and reports say she gets paid a whopping $1,053,000 for a single post.
She doesn’t only use her page for promotions of other products, for she is also using it to market her new tequila brand named 818 Tequila. Jenner launched it in 2021, and it got sold out within hours after it hit stores. It looks like her years of enjoying alcohol are benefiting her more than ever today.
Bella Hadid – 44.8 Million – $149.4K/Post
Another big name from the modeling scene that makes it to this list is Bella Hadid. She initially planned to study photography, but she dropped out of school to focus on her modeling career. She worked with most big brands already, and she has 44.8 million Instagram followers.
Her estimated rate for her sponsored social media posts is $149.4K, but she has not confirmed the exact number. Hadid is only 24 years old, but it looks like her career made her a multi-millionaire already. In 2021, she went public with her new boyfriend, art director Marc Kalman.
