Rihanna- To Welcome Journalists Attending her Tour.

A few years ago, singer Rihanna rented a Boeing 777 not for herself but 150 members of the press attending her 777 music concert, held in different cities across North America and Europe. We get it. Building a rapport with people who will have your life under a microscope for the rest of your existence is extremely important.

However, the frugal ones in us still think that dinner at a fancy restaurant with these journalists would have worked just fine. This Umbrella hit maker’s unconventional marketing strategy did pay off, attracting rave reviews of the album which, also topped charts after its official launch.