Discovering the Tactics of Insta Success
Despite the success the headshots got, the next step for Jaqi was to figure out how to duplicate that success with other pictures. With the profile getting a blue tick, she needed to keep the good stuff coming, and for that, she had to learn a valuable trick quickly.
That trick was reading the analytics provided by Instagram to get an idea of the trends on Instagram and which content she posts is getting the best engagement. She quickly learned what worked better, such as having both girls in the image work better than those with only one of them in it.
