The Sunny Lamp

Be it today or in the ’30s, when it comes to marketing, the advertisers can get many benefits by keeping children their prime target. The philosophy behind this was the constant search of the parents for the next best thing to keep their kids overall healthy and happy.

In this ad, DuPont portrays their sun lamps as the best choice for infants. The makers are suggesting mothers keep their kids from sunburns and replace the exposure to the sun with this lamp. Designed to keep kids warm, these lamps are good options because it is marketed that they don’t emit UV rays.