A Child’s Power
The ad from the ’50s promotes Dickman’s Horse Fat Spread, a butter alternative for toast, bread, and pancakes. The manufacturers proudly reveal with the picture of a cute girl that consuming the spread is like eating a pony, which is true. They emphasize the product’s goodness by relating it to the health of children who need a lot of energy for their super-active daily routine.
Today the kids and elders have several choices of spreads in the United States like Apple Butter and Pepper Jelly, and there is no need to make horse slaughterhouses to provide children the energy they need.