The Real Place

This ’70s ad is a blatant example of misogynistic takes found abundant in the advertisement field in the previous century. The tagline for the ad suggests that women belong at men’s feet, which is a ridiculous thought.

This kind of ad would not be received very well in today’s society as the first wave of feminism emerged in the late 19th and early 20th centuries. Writers like Elizabeth Blackwell, Sojourner Truth, Dorothy Day, and Jane Addams were among the early activists that fought for women’s rights. The White women started the move, and it was not until the second wave that women of color joined them.