The Unfair Trend
The unjust treatment of women has always been an issue in human history. The coffee brand Chase & Sanborn made this ad based on the ’50s trend when all men were allowed to spank their wives with no eyebrows raised. The concept is to punish women if they don’t do their chores well, and the girl in the picture is being hit because she brought out a stale coffee instead of serving a fresh one.
Chase & Sanborn Coffee was established in Boston, Massachusetts, in 1862 by James Solomon Sanborn and Caleb Chase. They were the first business to pack and ship roasted coffee in sealed tins.
