A Bizarre Packing

DuPont left no stone unturned to advertise their cellophane in the ’30s. They thought the best way could be to reach housewives and involve babies. The company made many ads based on the same concept where they wrapped two and even three kids in cellophane to propagate the importance of the product.

The biodegradable material is made from cellulose and used to wrap candies, vegetables, gift baskets, etc. None in his right mind comes up with an idea as bizarre as confining a kid in a cellophane bag. The stork is a nice touch, but this should have been broadcasted with a disclaimer, “Don’t try at home.”