Russia

Women supporters at the World Cup have immense ideas on how to take Instagrammable snaps behind the scenes. Take this gorgeous woman, for instance, who even brought her own ball to the match to complete her picture. Who knew Russian fans could be mistaken for celebrities, right?

At the same time, there has also been a rise in interest in women’s sports. According to Nielsen, 84 percent of the respondents from Germany, the United States, the United Kingdom, New Zealand, Australia, and Spain expressed curiosity about girls’ sports. Of the target market, 45 percent said they were willing to watch the matches live.