1968 Mercury Cougar

The late ’60s automobile industry in the U.S. was huge, and top brands such as Mercury went out of their way to produce the most original, appealing, and sensational ad campaigns. One of the very best was the marketing strategy used to promote the 1968 Mercury Cougar, a top vehicle that was mostly marketed with the help of big cats!

The original Mercury Cougar ads even featured real live cougars, and the expression “to the sign of the cat” became a Mercury brand staple. As for the car per se, it was designed to be an aggressive but stylish automobile and to appeal to the most sophisticated American drivers.