The Cost of Beauty

This 1890’s ad for Mack’s Chin Reducer and Beautifier gives a detailed account of all the benefits women can have by using it. This is a massager that tones the face shape and reduces the double chin. It seems that the period’s only focus was to make women perfect.

But nowadays, no one prefers this hard-to-use massager as today people know about chin augmentation. It is a cosmetic surgery process to alter the facial features’ underlying structure, assuring a better balance of facial features. In medical terms, mentoplasty is meant for reduction, while genioplasty is done to add to the patient’s chin.