To Stay Fit

There are two pinching concepts promoted in this ad by General Mills that would not be received very well today. The first is about women’s natural duty toward household chores like dusting and cleaning, and the second is the promotion of body shaming. The advertisement denotes that the women should watch their weight, and cleaning is the easiest way to regulate it.

It should be kept in mind that cleaning and washing are essential life skills everyone should master, and it is not about gender roles. They could also be promoting a life hack, which is to clean glass using a microfiber cloth or a coffee filter.