A Deadly Idea

This may be the worst ad you will ever see. Instead of playing with her doll, the little girl is busy loading the Iver Johnson revolver, with the message that heavily warns they are not toys, but it assures no chances of accidental discharge. Iver Johnson was named after its Norwegian-born founder of the same name.

Maybe the creative team could not think of something more appropriate for this pre-1907 ad to highlight the features of the revolver. This insane ad should have been banned immediately. From 1871 to 1993, the company manufactured motorcycles, bicycles, and firearms. In 2006, a company called Iver Johnson Arms started but had nothing to do with this company.