The Only Thing That Matters
It is natural for the human body to sweat due to physical exertion, heat, or stress, and it also causes odor. Sweat glands secrete a salt-based fluid that helps regulate the body temperature. This phenomenon is common to males and females, but the woman-biased creative team weaved the idea to embarrass women while selling their scents.
According to them, beauty and charms can bring no good to women if they do not make the right deodorant choice. We cannot understand the excessive focus of the ’90s ads on highlighting the shortcomings that hinder women from becoming perfect creatures, from body hair down to their sweat.