Target Audience

Unlike some other trends, this advertisement seems to promote body positivity in women. In the most decent way possible, the company is giving confidence to the women that they too can follow every trend like how the slimmer and slender girls can.

However, using the term “chubbies” can sometimes be considered insulting and could have been replaced with something nicer. Lane Bryant, the clothing company, featured in this ad, has been serving women’s apparel since 1904, and it is the largest plus-size clothes dealer in the United States. The business began with maternity designs created by Lena Himmelstein Bryant Malsin.